{"id":17173,"date":"2026-01-26T08:09:03","date_gmt":"2026-01-26T07:09:03","guid":{"rendered":"https:\/\/www.marsilioarte.it\/?post_type=magazine&#038;p=17173"},"modified":"2026-01-26T08:09:03","modified_gmt":"2026-01-26T07:09:03","slug":"cortina-servane-giol-ambassador-2026-winter-olympics","status":"publish","type":"magazine","link":"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/","title":{"rendered":"Cortina as seen by Servane Giol, ambassador for the 2026 Winter Olympics"},"content":{"rendered":"The news takes me completely by surprise: I have the honour of being chosen and appointed Ambassador of Cortina d\u2019Ampezzo for 2026 in preparation for the Winter Olympic Games.<br \/>\r\n<br \/>\r\nFranco Sovilla, of the excellent Sovilla bookstore, has an idea for this new role: to represent Cortina\u2019s values \u200b\u200band speak on its behalf at this important time for the city.<br \/>\r\n<br \/>\r\nTalk about Cortina d\u2019Ampezzo? That\u2019s easy for me. For a year I\u2019ve done nothing but talk about it all the time at the numerous presentations for my latest book, <em>The Queen of the Dolomites. Living in Cortina d\u2019Ampezzo<\/em>, published by Marsilio Arte. This book, which talks about the style of life and history of this place through its interiors, took me over two years to research. First-hand accounts, private archives, and above all, beautiful literature from the last century, I explored it all.<br \/>\r\n<br \/>\r\nI soon met the other ambassadors (about twenty) and was very impressed. Former Olympic champions in skating, skiing, and bobsleigh&#8230; I quickly saw that they had a huge advantage: besides all being Italian, they know firsthand what the Olympics are and how much their presence impacts a city.<br \/>\r\n<br \/>\r\nLittle by little, Cortina got a makeover, with new hotels, new restaurants, and above all, a shiny new bobsleigh track. The city became a construction site of unexpected but necessary proportions. The Olympic village took shape in Fiames, and the adrenaline began to rise. Even the press was interested, not only nationally but also globally, across all media: radio, television, daily newspapers, weeklies, monthly magazines&#8230; everyone wanted their share of this small town, so Italian, yet so unknown abroad, despite a few successful films.<br \/>\r\n<h2>SERVANE GIOL AND CORTINA D&#8217;AMPEZZO<\/h2><br \/>\r\nI saw the arrival of Polish television, followed by Canadian radio&#8230; and many others.Their curiosity is genuine: what makes Cortina d\u2019Ampezzo so unique that it will host the second Winter Olympic Games in seventy years?<br \/>\r\n<br \/>\r\nFor me, Cortina\u2019s uniqueness lies in its duality. A history made up of two traditions, Venetian and Tyrolean. It\u2019s the only place in the world where two cultures blend so harmoniously, from the clothing style to the dishes in local restaurants to the two languages \u200b\u200bspoken, Italian and Ladin.<br \/>\r\n<br \/>\r\nAnother thing that makes it special is that Cortina existed before the birth of winter sports and exists even outside the ski season. It\u2019s a year-round town that has inspired generations of dreamers. Its incredible landscapes, its quintessentially Italian dolce vita: time stands still here. You can still sit at the same table as Hemingway at the Hotel de la Poste and drink the same Valpolicella. The clothes worn on the main street are exactly the same ones photographed by Slim Aarons in the 1960s. Cortina is a treasure trove, a quintessentially Italian snapshot.<br \/>\r\n<br \/>\r\nThe Olympics will soon shine the world\u2019s spotlight on it; Cortina thinks it\u2019s ready; it\u2019s already had this experience.<br \/>\r\n<br \/>\r\n<strong>Servane Giol<\/strong>","protected":false},"featured_media":17019,"template":"","meta":{"inline_featured_image":false,"footnotes":""},"categorie_magazine":[341],"class_list":["post-17173","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","categorie_magazine-books-from-marte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cortina as seen by Servane Giol, ambassador for the 2026 Winter Olympics - Marsilio Arte<\/title>\n<meta name=\"description\" content=\"Servane Giol, a keen expert on Cortina, has dedicated an entire book to the identity of this town, published by Marsilio Arte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cortina as seen by Servane Giol, ambassador for the 2026 Winter Olympics\" \/>\n<meta property=\"og:description\" content=\"Servane Giol, a keen expert on Cortina, has dedicated an entire book to the identity of this town, published by Marsilio Arte\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/\" \/>\n<meta property=\"og:site_name\" content=\"Marsilio Arte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarsilioArte\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marsilioarte.it\/wp-content\/uploads\/2026\/01\/1_archivio-Zeno-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1850\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarsilioArte\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/\",\"url\":\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/\",\"name\":\"Cortina as seen by Servane Giol, ambassador for the 2026 Winter Olympics - Marsilio Arte\",\"isPartOf\":{\"@id\":\"https:\/\/www.marsilioarte.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marsilioarte.it\/wp-content\/uploads\/2026\/01\/1_archivio-Zeno-scaled.jpg\",\"datePublished\":\"2026-01-26T07:09:03+00:00\",\"description\":\"Servane Giol, a keen expert on Cortina, has dedicated an entire book to the identity of this town, published by Marsilio Arte\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marsilioarte.it\/en\/magazine\/cortina-servane-giol-ambassador-2026-winter-olympics\/#primaryimage\",\"url\":\"https:\/\/www.marsilioarte.it\/wp-content\/uploads\/2026\/01\/1_archivio-Zeno-scaled.jpg\",\"contentUrl\":\"https:\/\/www.marsilioarte.it\/wp-content\/uploads\/2026\/01\/1_archivio-Zeno-scaled.jpg\",\"width\":1850,\"height\":2560,\"caption\":\"Immagine conservata nell\u2019archivio Zeno e presente nel volume di Servane Giol, La regina delle Dolomiti. 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